SEO Agency Pro Tips To Achieve Better Google Rankings
Feb 27, 2020
Many things in life move in mysterious ways. Sometimes, even the car in front of you does not use their blinkers, so you need to guess what they want to do. There are times when guessing is your only option, but there are times when you need to make calculated decisions.
So, what does this all have to do with your website, your SEO efforts, and your web development process? You will find out the importance of having direction in this SEO Agency guide.
Why You Need SEO Agency Pro Tips
A lot of factors have to be taken into consideration before you can call your website an excellent website. For example, your design should be aesthetically pleasing, but it also has to be user-friendly. Every element on your page should have a function, and every function has to work. For instance, what’s the point of having a button if it does not go anywhere?
Okay, so you think that your website is beautiful, user-friendly, and functional. The next question is: does your target audience see your website? This is where SEO comes in. It doesn’t matter if a modern-day Leonardo Da Vinci designed your site or if your page holds the answer to the question “What is the purpose of life?”. If no one can see your website, then what is the point?
Before you launch your website, or before you let your expectations soar to the limitless skies, you should have a pre-flight checklist to make sure that everything is moving like a well-oiled machine. And that everything is functioning as it should. This is where SEO Agency pro tips come in. You are here because you need help with improving your chances of being seen by your target audience.
Did the SEO World Really Turn Upside-Down?
There have been a lot of changes in the Search Engine Optimisation (SEO) industry. The strategy from way back then was pretty straightforward—just use all the keywords and you will rank high. Nowadays, you need to know how to create high-quality content and to target the right keywords to make sure that you stay on the good side of search engines.
Many SEO techniques are published and shared on the internet, but with so many options to try, how are you going to determine which ones work and which one should you ignore? For example, does link-building still work? Do you still need to work on your on-page SEO? Would it help your ranking if you make a title tag?
The SEO world did not really turn upside-down, but it definitely experienced some significant changes. Since search engines levelled up for the sake of their users, your SEO strategy should have a significant glow-up too.
SEO Tips to Increasing Your Chances for Better Ranking
Here are some pro tips on how to increase your chances for a better ranking:
1. Choose your target keyword wisely.
First things first, you need to choose the search term or phrase that you want to rank for. For example, if you are writing about the best pasta recipe, then you need to determine what your target audience is actually searching for.
Many resources re available to determine this crucial detail, but the easiest method is using the Google Keyword Planner. It is a free tool that can show you the estimates for any search phrase or keywords. Take note that even if the keyword planner is free, you still may have to set up an AdWords account to be able to access it.
All you need to do is input your keyword on the planner, then it will show you how many monthly searches it has. The Google Keyword Planner can also suggest topics and related keywords for you.
2. See what the competition is doing.
They say that you should keep your friends close and your enemies closer. You may not be able to invite your competition to a nice cup of tea or ask them out for a friendly dinner, but you can at least check up on what they are doing. So go ahead and spy on your competition and see what they are up to.
Just a bonus tip though, you should use your private browsing option in your web browser so that your past search history will not influence what you see on the search results page. Check out what the top 10 search results have to offer and do better than them.
3. Invest time and effort into your content.
Back in the olden days, your content could rank high despite being a rushed piece, as long as it contained a lot of keywords. This may have made the process relatively easy for SEO agencies back then, but it gave users terrible search experiences. Imagine searching for the “best pasta recipe” but ending up on some dude’s sports blog page just because, for some odd reason, he inserted “best pasta recipe” every once in a while in his content.
Times have changed, and so should your strategy.
Invest time and effort in creating high-quality content that is better than your competition. You did not check their stuff out so that you could remain mediocre. Go be amazing! Whether you are creating a blog post, a landing page or an e-commerce page, go ahead and put your best foot forward.
4. Make sure that you put your keyword on your page title.
It will help your ranking if your keyword is on your page title. Of course, it doesn’t have to be exact word-for-word, but it has to be there in essence at the very least. Also, try to think of an appealing title that can pique your audience’s interest. Make it sound like something that they would want to read.
5. Insert the keyword in your header.
Useful websites organise their content so their visitors can view information with ease. You can do this by using proper header formats. Typically, there would be one large title at the top, followed by different sub-headers throughout the page.
Using an organised format is helpful for people who want to get their answers real quick. It is also helpful in showing Google and other search engines what your content is all about. In the spirit of letting search engines know about your content, throw in keywords with headers. But of course, your priority is to make content that makes sense. If a keyword looks awkward within a header, do not force it in there.
6. Do not forget about your image name and alt-tag.
It is called optimisation for a reason, so take advantage of your keywords here and there. Of course, you need to make sure that your keyword insertion is tastefully done.
Search engine crawlers cannot see images, so they will base their assessment of the image on their alt-tag. There are two ways you can let search engines know that your image file is related to your content and that your content is relevant:
The image name
You should rename the image before you upload it on your page. Instead of letting your image file name be a random series of numbers like “222020.jpg” or something, you can name it more descriptively like “small plate of cheesy mac and cheese.jpg”.
The image alt tag
Your alt-tag does not have to be anything too fancy. Similar to what you have done on the image name—it should be descriptive. Your image alt-tag should say something about the image that you have uploaded.
7. Make sure that your URL has your keyword.
Your URL is one of the things Google and other search engines check when trying to determine what your page is about. So you should put a keyword on your website link. Your URL should not look like “www.sampleurlaboutpasta.com/05091119-16”. Search engine crawlers will not like this. Instead, it should look something like this: “www.sampleurlaboutpasta.com/best-pasta-recipe-ever”. SEO is all about showing search engines and your target audience how relevant you are.
8. Utilise internal links.
If you have it, flaunt it! If you are currently writing something and you think you can link a past blog, go ahead and do it! Talk about your best content. Edit your past blogs to link your new content. Show that you have faith in your work!
9. Get other people to talk about you.
It’s one thing to be proud of yourself and to show it in your content. It’s another story if other people are starting to talk about you. Getting external links is important, as they tell Google and other search engines how good your content is. If another content creator trusts your content enough to link in in their own work, then search engines will know that your post is reliable. Great content can generate you some links organically, but link-building can get you even more results.
Link-building involves reaching out to other website owners to ask for links.
As mentioned previously, some things in life move in mysterious ways and all you can do is guess, take a leap of faith, and hope for the best. Your SEO strategy does not have to be this way. This does not mean that you will get it right the first time, but knowing where to focus has a vital role in getting you closer to your goal.