SEO Agency Tips: Preparing High-Quality Linkable Content
Feb 24, 2020
Search engines are all about bringing the best results for their users. This has not always been the case, but times have changed since the dark ages of SEO. Back then, keyword cramming was enough to get you on the first page of the Search Engine Results Page (SERP). This means that a completely unrelated website can appear on the results page for your question for as long as it has enough keywords related to your query. Fortunately for internet users, the dark ages of SEO are long over. Nowadays, any SEO agency has to work hard to create high-quality content for their clients to get positive results.
What Is High-Quality Content?
So, what does high-quality content mean? If you have been researching SEO tactics for a while now, then you would have noticed that a lot of the guides focus on creating high-quality content. But what does that actually mean?
High-quality content is a well-researched piece that provides reliable and accurate information regarding a subject. This kind of content speaks directly to the target audience. It contains impeccably written copy, supplemental images, graphs, videos or infographics. It is complete and updated at the time of publishing. Needless to say, you will be burrowing yourself into some in-depth research.
Skilled SEO professionals and SEO Agencies know that it is easier to build links on high-quality content because that kind of content gets shared. And that kind of content gets shared because businesses and individuals alike are continually searching for quality material to link to so that they have something of value to offer their page visitors.
As mentioned previously, there was a time when people would just slap on a lot of keywords on a page then call it a day. That kind of content significantly differs from high-quality material. High-quality materials include top-notch blogs and articles that are specially equipped towards helping you build authoritative links to your website.
Here are two very important terms that you should bear in mind:
- Content Marketing – This involves creating and sharing content such as articles, blogs, infographics, and videos to drive traffic to your website. This allows you to move your visitors through your marketing funnel so that you can obtain new clients.
- Link building – This involves getting other websites or blogs to link to a page in your website, which results in improving your search engine rankings. For you to be able to invest in link building properly, you will be needing high-quality content.
How to Create High-Quality Linkable Content
Now that you know what high-quality content is, how do you make it? Before anything else, you want to understand the content landscape of the industry that you are working with. This is what you need to do:
- Look for a link-worthy content.
- Use it as an inspiration to make something better.
- Try to make a connection with the right audience.
Now that these steps are out of the way, let’s move on to actually creating high-quality linkable content.
As mentioned previously, you need to look for some quality resources as inspiration. Once you are ready with your topic, you can start writing. Here are some things you may want to consider for an output that can support both your website visitors and your future link-building efforts:
1. Cite your sources.
You need to find existing research related to your topic. You should have some links to legit sources to support your claims in your article. Backing up your statements makes your blog look more reliable. It also increases the chances of your content being linked to as a reference.
For instance, it is one thing to claim that Facebook is the most popular social media platform in the whole world, and it is another thing to back it up with statistics, numbers, and research. It will have more impact if you say that Facebook has 2.38 billion monthly active users, which makes it the most popular platform for connecting with people. The numbers make your statement a fact, not an opinion.
Make it a habit to cite your sources for the claims that you make throughout your page or article. Doing so will give your visitors a sense of comfort and assurance, knowing that they are reading a well-researched piece of content.
2. Conduct your own research.
Citing your sources can do wonders to your content, but conducting your own research is in a league of its own. This makes you the primary source of information for that particular topic. People who want to write their own high-quality content may be linking your work to their article.
You can take the conclusions from your research and use them to create a chart-heavy guide or infographic.
3. Quoting experts in the industry from existing sources.
You can do this for both your own research or on your high-quality content. Quoting industry experts or anyone with authority in your niche can add credibility to your content. It is one thing if some random article says that the old methods of link-building are no longer sufficient. It is an entirely different story if an article says that John Mueller of Google recommends that webmasters should concentrate less on link building and instead focus more on creating high-quality content that is easy to link to.
Since an expert’s recommendation has been added on the content, people are compelled to listen.
Additional tip: You get bonus points if you can use word-for-word quotes that are hyperlinked to the source.
4. Conduct your own interviews.
You should try and get in touch with experts in your field or industry. Interview them to get more reliable quotes regarding your niche. This is also a great way to get backlinks—even better than just linking to their content!
Why is an interview better than just linking to an expert’s content?
a. Emotional investment – There will be some emotional investment involved when you interview an expert regarding your industry or a specific topic in your field. They are spending time and energy while interacting with you as compared to just linking their material on your page. Your interaction with them makes them one of your connections, so they are more likely to do favours for you in the future, should you need it.
b. Additional value for the expert – Interviews allow experts to share more about their stories, promote their products or services, build their brand, and interact with a whole new set of audience. They are given the opportunity to promote their platforms like their blog or social media. Of course, you cannot just get an expert to work with you right away. They normally collaborate with people who already have an audience.
If you do not have an audience yet, one way that you could pique their interest is to offer to interview them for a major publication. You can offer them an opportunity to be featured in a blog post where you talk to them as an expert in their field. When you link other experts on your content with the purpose of getting a link or share from them can help you create new links.
5. Citing specific resources.
How is this different from simply citing your sources? When you are citing your sources, you are linking to sites with general information regarding a claim that you have made. When you are citing specific sources, it means that you are linking them to specific content that you think would help them in their query.
Make sure that you don’t miss any opportunities to give your readers some actionable assistance by giving them a particular resource for a certain question or concern. For example, if you are discussing SEO tools, do not just say that you want them to try out various SEO tools—it is better if you actually recommend them a trustworthy tool that you yourself, or your SEO Agency uses like SEMrush.
When you tell them that there are good beginner’s guides to social media management out there, cite a few examples like Buffer’s Complete Beginner’s Guide.
Give your audience more value so that they know that they can trust you, your recommendations, and your brand. Giving them substantial information can really boost your credibility.
Resulting shares based on “ego-baiting” (creating content that features an influencer for the purpose of getting a link or share from them in return) has the potential to create new links.
The Final Takeaway
Creating high-quality linkable content requires more effort than your ordinary blog posts and articles. However, you should know that they are worth your sweat, tears and blood. High-quality content can significantly improve your SEO ranking, and it generates its own links in the long run. Once you have made a name for yourself in your field, people will see you as an authority in the industry and share your page and posts on their own. When you create top-quality content, you are not only doing your audience a favour, you are doing your brand a big favour.